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An SEO strategy of website is a process of planning, optimizing, and organizing your website to rank in google search results. A good SEO strategy will enable you drive more traffic your website.
Best SEO Strategy Elements
- Keyword optimization
- Optimizing on-page
- Improve the backend of website
- Create user-friendly pages
- Content Creation
- Link Building
- Monitoring and optimizing
1. Keyword Optimization
Optimization of keyword is critical elements of an SEO marketing strategy.Keyword optimization leads to determine where your site appears in search engine. You can find relevant information to optimize your site for the right keywords. You can use different keyword tools for research. You can create a list of keywords of different types of keywords.
- Short tail keywords
- Long tail keywords
- Product defining keywords
- Customer defining keywords
- Geo-targeting keywords
- Intent targeting keywords
After keyword research,you can integrate your keywords in website.
2. Optimize on-page
On-page Seo Optimizing impact your site’s ranking in Google. Following are on-page Seo elements that will be optimize.
- Title tags
- Meta description
- URLs
3. Improve the backend of website
The back-end of website is not visible to user. So you need website that operates properly for positive experience. Following are elements to improve the backend of website.
- Speed up your site
- Make your site mobile-friendly
4. Create user-friendly pages
This element of an SEO strategy help your audience to interacts with your website. All audience will leave your website, If you don’t have a user-friendly pages. User-friendly pages will help website to rank in search results. When people spend more time, your website achieve higher rankings.
5. Content Creation
We all know SEO optimize content is king. Content creation helps you drive traffic to your website to engage user. Following are some types of content.
- Blogs
- Videos
- Info-graphics
- Guides
- Ebooks
6.Link Building
Link Building is important elements of SEO strategy. Both internal and external help to build your site’s credibility and trustworthiness for website. Internal links are linking of pages within the site. These links help to keep user on your site. External links are linking of pages on other website for more traffic.
7. Monitoring and Optimizing
Monitoring of your page track your performance for best results. Monitoring and optimizing help you maximize your budget by adjusting your plan for better results. Following are some elements to be monitor in SEO strategy.
- Traffic
- Bounce rate
- Pages per session
- Click-through rate (CTR)
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